Flower is a dark coming-of-age dramedy directed by Max Winkler, blending provocative humor with uncomfortable, socially charged themes. The film follows a rebellious teenage girl navigating moral ambiguity, sexuality, and power dynamics, creating a tone that oscillates between comedy and psychological tension. Premiering at the Tribeca Film Festival and later released theatrically by The Orchard, the film required a marketing approach that could visually capture its edgy, irreverent energy while remaining sensitive to its underlying subject matter.

I worked on the social-first marketing campaign supporting the film’s release, where the creative challenge was translating the movie’s sharp, subversive tone into fast, attention-driven motion assets tailored for social platforms.