Madden NFL 19 is part of EA Sports’ flagship American football franchise, known for its high-intensity gameplay, realism, and cinematic sports presentation. The Zero Gravity Concept was developed as a stylized creative exploration—reimagining football physics in a suspended, gravity-defying environment. The concept pushed the boundaries of sports visualization by blending realism with hyper-stylized, physics-driven spectacle.

The project required translating the raw power and impact of American football into a visually elevated, almost surreal visual language—where motion, weightlessness, and spatial dynamics became core storytelling tools.

As a Motion Graphics Designer and 3D Animator, I was responsible for developing dynamic 3D sequences and motion systems that reinforced the Zero Gravity concept. My work included 3D animation of players and environments, stylized physics simulations, camera choreography in weightless space, and high-impact graphic overlays designed to enhance energy and momentum.

The visual direction emphasized dramatic lighting, volumetric atmospherics, slow-motion suspension, particle simulations, and bold kinetic typography. The goal was to create a cinematic, high-adrenaline visual experience that felt premium, immersive, and aligned with AAA sports branding.

Skills / tools: 3D animation, physics-based simulations, cinematic lighting, motion systems design, camera animation, compositing, After Effects integration, high-impact sports graphics