Kelley Blue Book

A national campaign developed with Zambezi, reinforcing Kelley Blue Book’s authority in vehicle pricing and valuation. The concept visualized how trusted data, market insights, and real-world factors add up to smarter car-buying decisions.

I contributed Motion Design and SFX, crafting dynamic graphic sequences and sound-driven transitions that enhanced clarity, rhythm, and impact across broadcast and digital placements. The work blended precision-driven animation with bold visual storytelling to support KBB’s data-backed credibility.